VitrA has chosen Fix Radio, a station dedicated to building, plumbing and electrical trades, to promote its innovative V-Box thermostatic shower valve installation system.
The Fix Campaign is a fun, straight-talking campaign developed to appeal directly to the trades working on sites across the key conurbations in the UK.
The on-air advertising campaign, which has been running since late autumn, highlights the easy installation benefits of the V-Box system. “We knew that Fix Radio was a great way to reach our target customers”, commented Margaret Talbot, VitrA marketing manager for the UK and Europe. “Consumers like the sleek, uncluttered look of a concealed shower, especially now that minimalist walk-in shower enclosures are so popular. V-Box makes installing a concealed shower fast and simple. Using a radio station dedicated to trades allowed us to get our message across quickly and effectively,”
The message. V-Box (pictured left) offers complete flexibility to fit any bathroom design. It enables three water outlets (bath, hand shower and showerhead) and can be used with a range of square or built-in round mixers. For 3-way showers (bath spout, hand shower and showerhead), select a 1-way thermostatic shower mixer and 3-way diverter. V-Box can be trimmed to fit a 77mm wall depth standard in the UK and is compatible with VitrA’s thermostatic shower mixers.