The latest Electric Collection brochure from The Radiator Company is now available to download, or to order in print, and features 12 new products that have been added to the company’s already extensive portfolio of radiators and towel rails. The brochure highlights the breadth of range in terms of delivering a variety of aesthetics.
New electric radiators
The new electric radiators in the brochure feature bold contemporary product design. The Origin Electric combines a minimalistic panel design with a multicoloured, customisable LED lighting system that enables users to control the ambience of the room. The Polygon Electric plate radiator also features LED lighting. Striking and modern, the award-winning design incorporates a sculptural form to create an eye-catching focal point for a contemporary home.
For a more subtle aesthetic, the new Sax Electric adopts an established silhouette but with a modern squared profile, creating sleek designs that would suit any interior. The brochure also covers options for projects that require a more traditional look and feel. These include the Aston Electric, which provides the elegant, heritage credentials that come with a cast iron radiator but with all the efficiency benefits of an electric product.
All the new radiators are available in 188 RAL colours and a range of special finishes, depending on the design of the product selected. This huge breadth of choice enables installers, designers and homeowners to select the colour and finish most suited to their requirements, whether you want a bold Flame Red, a cool Anthracite Grey or an Antique Brass Finish.
New electric towel tails
The new brochure also features three new electric towel rails. The Daisy Electric provides a more traditional look, whereas the Ellipsis Classic Electric and the Ellipsis 30mm Electric feature striking oval rails and variations on the classic ladder style.
All of the new electric towel rails and four of the new radiators also come with SMART Controllers, which are supplied to match the finish of the radiator and can be controlled via the IRSAP NOW App. With the Wi-Fi compatible SMART system, customers can tailor the heating from anywhere in the house and create a multi-zone heating system to suit their needs.
Richard Lister, National Sales Manager at The Radiator Company commented, “Our range of electric radiators and towel rails has grown extensively. The Electric Collection 2025 brochure provides a practical guide to the options. Specifiers can also rest assured that each and every product has been designed to balance functionality, performance and aesthetics.”
To download a copy of the Electric Collection brochure, go to www.theradiatorcompany.co.uk/brochure