Hagag Brothers begin construction phase for Port Tel Aviv

Hagag Group, Israel’s leading residential developer, officially entered the construction phase for its most exciting project to date, Port Tel Aviv. Located 50 meters from the Mediterranean seafront, the project features 40 exclusive luxury apartments along with a five-star hotel. Port Tel Aviv is housed within a new architectural icon inspired by the Cubist art of Pablo Picasso and Georges Braque and designed by leading architecture firm, Ilan Pivko Architects. The ten-story property is situated in the heart of the Namal Tel Aviv Port, in the city’s highly coveted Old North neighbourhood. Port Tel Aviv is set to deliver new benchmarks for quality and value in the Israeli real estate market and will be delivered in Q4 2022.
Port Tel Aviv’s five-star boutique hotel will take over the first two floors of the development, and will offer 44 room and suite accommodations. The top seven floors feature 40 luxurious apartments with one to four-bedroom layouts, two mini-penthouses with private pools, and two exclusive five-bedroom penthouses with private rooftop decks and swimming pools. The development is modernist-inspired,  which perfectly fuses art and architecture, and evokes the striking design housed within.
Each floor of Port Tel Aviv features wrap-around recessed private terraces with mosaic-like facades that offer both “brise soleil” protection, which reduces heat gain within the building by deflecting sunlight. Living spaces are designed to maximise the Mediterranean light with bright open interiors, luxurious floors, and high ceilings that facilitate unobstructed floor-to-ceiling views.
Port Tel Aviv’s location places residents in the centre of the Namal Port district in the desirable Old North neighbourhood. As one of Tel Aviv’s most dynamic areas, the neighbourhood fuses leisure and convenience with access to the city’s beaches, recreation areas, parks, renowned restaurants, farmers markets, fashion boutiques and Tel Aviv’s unparalleled nightlife scene. North Tel Aviv is quickly becoming the city’s most developed and in-demand location, making the residences at Port Tel Aviv some of the most valuable and exclusive offerings within the market.
Home to the world-renowned Bauhaus architecture of the White City of the 1930s, Tel Aviv has had a proud reputation for delivering architecturally beautiful and important contemporary buildings. Port Tel Aviv will build on this architectural pedigree with the development set to become a landmark for Israeli architecture, bringing Cubist design to the Tel Aviv coastline. The brainchild of Ilan Pivko, Israel’s leading architect, both the apartments and five-star hotel at Port Tel Aviv provide an entirely unique use of light and shade, drawing inspiration from pioneers of the Cubist design movement, including Pablo Picasso and Georges Braque.
In-keeping to the artistic Cubist façade of the building, the double-height ground floor lobby at Port Tel Aviv will provide an ever-changing collection of artworks and exclusive pieces by contemporary Israeli artists. The ground floor of the building will also feature a dedicated concierge team and private lift access for private residents. Residents of Port Tel Aviv will also have access to luxurious hotel amenities on the lobby level and the first two floors.
On the ground floor, the boutique hotel is planned to include spacious lounge areas, a spectacular restaurant and cocktail bar spanning the entire depth of the building, and a second lounge/cocktail bar and cinema/conference centre, complete with business meeting rooms and VIP private dining rooms.
Floor-to-ceiling windows and full-height glazed doors on the ground level open onto spacious outside timber leisure decks. On the first floor, there is a gymnasium with a separate exercise studio and a second-floor business centre with lounge areas.
All the one-to-four bedroom apartments have a spacious reception room with an open-plan designer kitchen, opening onto a private timbered leisure deck. The larger apartments also have double reception rooms and luxurious master bedroom suites with ensuite bathrooms and some with walk-in dressing rooms.  Two of the four-bedroom apartments on the eighth floor feature their own private swimming pools, along with spacious private leisure decks that wrap around the entire living space of these luxurious residences.
On the ninth and top tenth level of the building are a pair of magnificent five-bedroom penthouses. Both penthouses have a spectacular triple reception room providing living areas, family kitchen/breakfast room and a dining area for eight-to-ten people.
The master bedroom suites include luxurious master bathrooms and a series of VIP bedroom and guest suites. The penthouse living areas open onto private leisure decks on the ninth floor, with an outside spiral staircase leading up to the top tenth level that has a large rooftop leisure deck and private swimming pool.
All the apartments face the sea and benefit from bright, open interiors, high ceilings and floor-to-ceiling glazing on all levels. The outside terraces have been cleverly designed with innovative movable brise soleil, which can either protect residents from the sun, or be moved aside to allow sunlight to cascade onto the terraces and into the bright and airy living spaces.  Incorporating the surrounding landscape and seafront into the apartments’ design, each home will be spectacularly finished and dressed in the finest materials such as glass, steel, marble and oak. Paying homage to Israel’s status as a thriving city for tech companies and startups, all apartments will also be fitted with state-of-the-art technology.
Designed to create a destination that provides both a home and luxurious lifestyle, the Port Tel Aviv development offers residents a tailor-made concierge service with internationally trained staff on-hand to accommodate the needs of Port Tel Aviv’s residents and visitors.
Services on offer will include 24-hour room service, personalised fitness programs, express laundry and baggage unpacking, private yacht tours, a private chef, helicopter rides for business and pleasure and beauty treatments.
Lee Ziv, vice president of sales and marketing at Port Tel Aviv comments,
“Port Tel Aviv will become Tel Aviv’s icon, not only for its idyllic location — but for its stunning and innovative design. The project is located within Tel Aviv’s renowned port, just 50 meters from the shoreline. The building is environmentally conscious, features a modernist architectural design and state-of-the-art amenities and concierge services. Each apartment features the finest design details and Mediterranean Sea views and both penthouses have private swimming pools and sun decks. Port Tel Aviv is a world-class building where a five-star hotel and luxury apartments are intertwined with the vibrant lifestyle of the most attractive city in the Middle East. In addition to local domestic buyers from Israel, this prestigious development is likely to attract buyers from London, Paris, Moscow, New York, Miami and Los Angeles.”

Having been founded in 1936, the Tel Aviv Port originally opened on February 23, 1938 and ceased its status as an active port on October 25, 1965. In 2009, the port was re-opened after undergoing a complete restoration and transformation project. The port now provides a hub of entertainment and culture while retaining its seafront charm and authenticity, with a classic board-walk style promenade and curving structures.