Now that most doors are back open again, BLANCO is running bespoke customer training programmes in the impressive showroom at the UK headquarters in St Albans. Of course, these programmes can also be held remotely, or at a customer’s premises depending on requirements.
BLANCO’s bespoke sales and business development training programmes have always been popular with customers and the past 18 months have proved no different – even though they were conducted remotely for obvious reasons. Craig Condie, BLANCO’s National Sales Manager, explains:
“We have started seeing customers again for training courses; and we also have clients who still love online as they can take advantage of all the great tips in one hour. No travel time needed!”.
BLANCO has always been proficient at communicating with, and supporting, the valuable retailer network and, for the RSM’s, the customers are partners and friends so any training is an informal, mutually beneficial exercise.
In essence, Craig’s training sessions, and those of the team, tend to focus on providing a tailored approach, dependent on the level of requirement from the retailer. As new showrooms/retailers need to understand how to start with sales, the focus is on basics from brochure usage, FAQ’s, generic support. The second and third phases are generally split into stages of showroom/retailer development, profitability enhancement, identifying key business opportunities and specific product selection, and purchase history analysis.
“We are all acutely aware of the need to offer “an experience” for customers when they visit our retailers. It’s the whole high street/online challenge. My focus is on making sure that our retailers get all the tips and help they need in order to keep them busy and welcoming! We need to make the most of the increased spending on home improvement and looking at exactly what homeowners demand these days.”
For further information on BLANCO UK, please call 01923 635 200 or visit www.blanco.co.uk.