Beko plc Appliance Partners welcome new Head of Customer Care

Beko plc Appliance Partners, the specialist division of Beko plc which offers bespoke home appliance solutions to housebuilders, build-to-rent providers, developers and contractors, have announced the appointment of Sharif-Paul Anton as their new Head of Customer Care, strengthening their operations and customer care team.

With a 20-year career in this field, including roles working with a number of major global brands, Sharif-Paul brings to Beko plc a wealth of experience in delivering the highest levels of customer care.

Focusing on diligent and speedy service, Sharif-Paul and his team will continue to provide hassle-free and effective support for housebuilders and developers throughout the appliance purchase process, continuing to offer advice and guidance to their partners’ customers as end consumers of their products.

Sharif-Paul comments:

“I am thrilled to be joining Beko plc, heading up the customer care team and supporting Beko plc Appliance Partners contract division. I am extremely passionate about delivering a world-class level of customer experience, having dedicated my career to this field.

“The Beko plc Appliance Partners team are already providing a fantastic service to both our partners and their customers. I will build on these excellent foundations and help us become even more renowned in the industry for delivering the very highest levels of customer care.”

Beko plc Appliance Partners provide freestanding and integrated appliances with solutions tailored specifically for the residential property sector, offering a choice of leading brands featuring a vast range of technology-rich, energy efficient products. Their flexible end-to-end service, overseen by a dedicated Specification Manager, is tailored to each project’s unique requirements, with a strong emphasis on providing effective ongoing support.

Sharif-Paul’s appointment demonstrates the company’s commitment to continuous investment in colleague development to enhance product knowledge across the business, ensuring their highly trained customer care team continue to provide an industry-leading level of support to all partners and their customers.

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