Wembley Park looks great inside and out as Alto Apartments’ interior designers share their vision

Wembley Park is fast earning a reputation as one of London’s most desirable residential districts.

The transformation underway by developer Quintain has brought the area alive with contemporary apartments, fashionable retail outlets, top restaurants, funky bars, street food stalls and more. Nor does the area just look good on the outside.

Quintain’s COO James Saunders comments:

“When you take on a project the size of Wembley Park, every single detail counts. There are so many factors involved in creating a place where people can feel a true sense of community. It’s hard work and requires great attention to detail but as each stage of the revitalization plan is reached it’s exciting to see another part of the community taking shape.”

The recent launch of Alto Apartments marked a key milestone in the Wembley Park transformation and provided the opportunity for Quintain to display just how much vision has gone into the work being undertaken.

The Alto show apartments are simply stunning, astounding buyers by demonstrating just how much you can get for a mid-market price tag in such a well-connected part of the capital (prices at the Pienna Apartments building start at £375,000 for a one bedroom apartment and £495,000 for a two bed).

The interior design for Alto, by FLINT, places emphasis on the importance of an open plan layout, focusing on the flow of space, orientation, light and a palette of high quality materials. FLINT also designed the concierge super lobby, an impressive, double-height space that opens up to reveal superbly landscaped gardens beyond, creating the feeling of a modern boutique hotel. The drama of the main entrance is enhanced by the presence of a long monolithic reception desk clad in dark stone, while a sculptural spiral stair leads up to a galleried mezzanine area.

Vesna Aksentijevic, of Interior Designers FLINT, comments:

“Our design strategy was to create complete synergy between the exterior and interior of Alto Apartments. We established an early collaborative relationship with both Quintain and the architects, Flanagan Lawrence, and this resulted in a real sense of spatial integrity and coherence.The apartments are designed from the inside out, with spatial and functional needs influencing the external form of the building. Clean, rational apartment layouts were developed together with the façade to create high quality interior space, maximising on daylight via large and expansive balconies that offer stunning views across London.”

Buyers at Alto Apartments can personalise their space choosing from a darker or lighter palette of materials and finishes from a subtle range of interchangeable colour tones selected by FLINT.

Kitchens feature durable finishes and are both practical and minimal in style; bedroom wardrobes echo the overall colour palette and bathrooms exude tranquillity with surfaces of soft ceramic and glass, creating a sense of luxury and calm.

Buyers also have the opportunity to purchase a furniture pack from David Phillips as part of their reservation and many of those who have viewed the show apartments are planning to do just that.

Interior designer Stacey Winn, Head of Design at David Phillips who furnished the Alto show homes, reveals that much of the inspiration for their look and feel came from their being in such an iconic location.

She explains:

“The location and architecture of the building were a great source of inspiration when it came to the interior of the apartments. It was important to echo the building’s contemporary design in the internal finish. Each of the show apartments features high-end furnishings to complement the modern, aspirational lifestyle that Alto offers and the ample space in them was very inspiring in terms of furnishing a flexible space for living and entertaining.”

The Alto show apartment interiors colour palette and lighting were inspired by key themes dominating this year’s Milan interiors fair, with textiles featuring menthol greens, burnt terracotta and nude pink. The furniture designs are timeless and contemporary, featuring block colours as opposed to decorative patterns. The apartments feel minimalist yet hospitable, with relaxation space flowing into tranquil bedrooms. Defined dining and terrace areas make it easy to imagine long, relaxed dinners with friends as well as a quiet night spent sipping wine and watching a movie, or admiring the incredible views over London.

Stacey continues:

“Instructing David Phillips to furnish your property ensures that each room is maximised in terms of functionality and your property is presented in line with the integrity of the building and the lifestyle that it offers. A professionally furnished property can make such a difference in terms of how relaxed you feel in your home – it’s really quite incredible.

“Our furnishing collections for Alto feature contemporary and design led products at accessible price points. All products are designed for modern day living: they are practical in shape, finish and durability. The result is a stylish home with a true sense of warmth and individuality.”

The furnishings echo the practical yet stylish approach taken to features throughout the apartments.

The result is a collection of wonderfully stylish, contemporary 1,2 & 3 bedroom homes for Londoners at mid-market prices, all within 12 minutes of the West End.