The Empire State Building is coming to Materials 2017… but not as you know it

Metsä Wood showcases solid, safe, and sustainable timber, reaching new heights to counter misconceptions.

Materials 2017 seeks to explore a vast selection of construction materials – from glass, concrete and composites to brick, stone, smart materials, and timber – looking beyond purely aesthetic applications towards their more nuanced functionalities.

In this sense, latest Materials 2017 exhibitors, Metsä Wood, will demonstrate the affinity of timber in creating large, tall structures typically reserved for heavier material such as steel and concrete. Their impressive 5 metre-high replica of the Empire State Building, part of their Plan B project, is made solely from wood.

The design and construction plan for a wooden version of the Empire State Building was made by Canadian architect Michael Green of MGA. It stands as an attempt to battle with misconceptions around the use of timber and explores the various possibilities.

In addition to the structural aspect associated with using timber in building upwards, the material has been recognised for its environmental soundness and high-performance regarding fire safety; when burned, the surface of Kerto – the composite wood product used in the replica’s construction – is charred, which protects the product, insulates it, and slows down the burning process.

To see Metsä’s Empire State Building alongside numerous other innovative and forward-thinking materials manufacturers and suppliers, register free now at

Held at the ILEC Conference Centre, London on the 25th-26th April 2017 – Materials 2017 has been developed to be the one-stop show for all construction materials needs, for both specifiers and manufacturers or suppliers. Don’t miss your chance to source the latest products and ideas for your projects.

About the event organisers

Materials 2017 is being launched from a collaboration between netMAGmedia Ltd and David Schindler, combining over 40 years of knowledge and experience within the construction sector. netMAGmedia Ltd’s key industry publications such as its flagship title, Architects’ Datafile (ADF), as well as other brands, serve as a powerful platform for the launch of Materials 2017. And Schindler has launched and headed up the world’s largest international real estate show, MIPIM, for Reed Exhibitions over 14 years.

This partnership of extensive industry-specific media experience and trade show expertise is sure to make Materials 2017 an invaluable event to add to the calendar. For more information visit

For enquiries regarding exhibiting or sponsoring please contact David Schindler at (+44) 07815 888800 or email david(Replace this parenthesis with the @ sign)