SEGD Global Design Awards 2016 winners announced

Winning projects in the 2016 SEGD Global Design Awards were announced at The 2016 SEGD Conference Experience Seattle.

From a museum for human rights in Winnipeg to a children’s hospital in The Hague to a financial research centre in San Francisco, 39 winning projects use a wide variety of design tools to tell stories, build brands and create a strong sense of place.

The jury evaluated projects in seven categories that represent the core of Experiential Graphic Design: Digital Experience Content, Exhibition, Interactive Experiences, Placemaking and Identity, Public Installations, Strategy/Research/Planning and Wayfinding.

Global design firm Populous Activate received a Merit award for the creation of the event space of  the 2015 World Architecture Festival (WAF) in London.

The firm created an architectural structure comprised of interlocking Ws made of honeycomb cardboard. The jury praised the “purity of form and colour” of the project, calling it “profoundly simple, visually captivating and utterly functional”.

UK-based industrial design firm Billings Jackson Design, in partnership with City ID, also got a Merit award for their “Wayfinding for Moscow” project, a range of intuitive maps and diagrams in order to improve the flow of people through the complex station environments in the Russian capital.

The jury noted, “Moving 9 million people through Moscow each day is a monumental challenge. In a highly complex system of routes and destination, this system is a highly ordered, visually pure example of transportation information. Incorporating a custom Gothic typeface and colour-coding, this system appears to be inspired by the best attributes of the London underground and the New York subway system yet has its own sense of individuality. The rounded forms reference the architectural character of the underground stations and respect beautiful, ornate design in many of the Stalin-era stations.”

11 Honour Awards and 28 Merit Awards—spanning the full spectrum of experiential graphic design, from wayfinding to placemaking and identity, public installations, exhibitions and research projects were chosen from among 371 submissions of experiential graphic design projects from around the world.

Full list of winners 



2016 Best of Show / Honor Award


Exhibitions | Riga, Latvia

Design: Studio H2E


2016 Sylvia Harris Award/Honor Award

Canadian Museum for Human Rights

Interactive Experience | Winnipeg, Canada

Design: Gagarin


2015 Honor Awards

Alserkal Arrows

Wayfinding | Dubai, United Arab Emirates

Design: PenguinCube FZ-LLC


Bloomberg San Franciso Tech Hub

Placemaking & Identity | San Francisco, United States

Design: Volume Inc.


Contro-Spazio: Punti in Aria

Public Installation | Venice, Italy

Design: Anne Bush Design


Drawbot for Brian Eno Project

Interactive Experience | Pasadena, United States

Design: Pearlyn Lii


Fukuoka Children’s Hospital

Placemaking and Identity | Fukuoka, Japan

Design: Shimazu Environmental Graphics Co.


Han Meilin Art Museum

Wayfinding | Yinchuan, China

Design: Beijing Trycool Culture & Art Development


KU Design Week

Public Installation | Lawrence, United States

Design: KU Design Students


Open Source

Exhibition | Philadelphia, United States

Design: J2 Design Partnership, in collaboration with ex;it


QT Sydney

Placemaking and Identity | Sydney, Australia

Design: Fabio Ongarato Design


Target Open House

Interactive Experience | San Francisco, United States

Design: Local Projects


Virtual Depictions: San Francisco

Digital Experience Content | San Francisco, United States

Design: Skidmore, Owings & Merrill LLP Architects, Refik Anadol Studio



2016 Merit Awards


101 Collins Street

Public Installation | Melbourne, Australia

Design: Fabio Ongarato Design


300 South Wacker for Beacon Capital Partners

Placemaking and Identity | Chicago, United States

Design: ESI Design


Center for Civil and Human Rights

Exhibition | Atlanta, United States

Design: Rockwell Group (exhibition design)


Delft Train Station Ceiling

Placemaking and Identity | Delft, Netherlands

Design: Geerdes Ontwerpen


e°FLOW Interactive Sculpture

Interactive Experience | Chicago & Pasadena, United States

Design: Ueberall International LLC


Experience Juliana Children’s Hospital

Interactive Experience | The Hague, Netherlands

Design: Tinker Imagineers



Interactive Experience | Baltimore, United States

Design: Chenyudesign


Haus der Bildung Bonn

Wayfinding | Bonn, Germany

Design: Polyform, Götzelmann Middel Schumann GbR


Hyundai Card Music Library + Understage

Placemaking and Identity | Seoul, South Korea

Design: Gensler


Interactive Book on Paul Gauguin

Interactive Experience | Reihen, Switzerland

Design: iart ag


Jacob A. Riis: Revealing New York’s Other Half

Exhibition | New York City, United States

Design: Studio Joseph


Makara Peak Mountain Bike Park Wayfinding

Wayfinding | Wellington, New Zealand

Design: Massey University School of Design


Me Too

Public Installation | Philadelphia, United States

Design: Karen Watkins, MFA Candidate, Graphic and Interactive Design


Noticing Tools

Digital Experience Content | New York City, United States

Design: Local Projects


Parc Olympique Lyonnais Wayfinding

Wayfinding | Lyon, France

Design: Populous Activate


Revolution in the Landscape: Re-experience Halprin’s Fountains

Public Installation | Portland, United States

Design: SEGD Portland Chapter; Mayer/Reed, Portland State University Graphic Design Department, Sticky Co, PNCA Animation Arts,


Rockaway Boardwalk Beach Graphics

Placemaking and Identity | Queens, United States

Design: Pentagram


SAIC LeRoy Neiman Center Donor Recognition

Public Installation | Chicago, United States

Design: Media Objectives at Valerio Dewalt Train


Sanford Lab Homestake Visitor Center

Placemaking and Identity | Lead, United States

Design: C&G Partners


Texas Children’s Hospital Wayfinding Research & Assessment

Strategy/Research/Planning | Houston, United States

Design: Formation


The Riverdale Country School Learning Complex

Placemaking and Identity | Bronx, United States

Design: Open


Turn Left Turn Right

Placemaking and Identity | Shanghai, China

Design: Public Design Lab, Tongji University College of Design & Innovation


WalkNYC Pedestrian Wayfinding

Wayfinding | New York City, United States

Design: PentaCityGroup (consortium)


Wayfinding for Moscow

Wayfinding | Moscow, Russia

Design: City ID and Billings Jackson Design


Whitney Museum of American Art

Wayfinding | New York City, United States

Design: Entro Communications


World Architecture Festival Exhibition London

Exhibition | London, United Kingdom

Design: Populous Activate