Passengers and station visitors at Britain’s busiest station, London Waterloo, will have an extra month to enjoy the Landscape Photographer of the Year Awards exhibition, currently on the station mezzanine, as huge popularity has led the station team to extend its run for a month until the end of February. Dozens of images of the winners and commended entries from this year’s competition are being exhibited, including the winner of the Network Rail sponsored ‘Lines in the Landscape’ award, which rewards the best image taken of Britain’s railway network.
Since the exhibition launched in early December, more than a million people have used the escalators which take people up to the mezzanine area where it is held. While it’s clear that not everyone will have visited the exhibition, the station team have witnessed a steady stream of people enjoying the photographs, and the organisers know of people who have specifically made the trip. Visitors or users of the station have increased year-on-year from 109m in 2013 to 113m in 2014, with 35m using retail in the station – a 4% increase. Exhibitions such as the Landscape Photographer of the Year can only help draw people to the retail offfering and provide a destination station experience.
Awards founder, Charlie Waite, said:
“We are very excited that our long standing relationship with Network Rail has allowed us to work together to bring this unique experience to travellers and visitors alike. Our main stations are becoming much more than spaces to travel through and are offering cultural and retail experiences that can only be positive for everyone. Network Rail has spent a great deal of time making this event happen and we are extremely grateful for their vision. It is the first time that such an exhibition has taken place in Waterloo and the opportunity to exhibit the wonderful photography of our 2014 winners here is a privilege.
“The Awards, this year, are being held in association with the VisitBritain Countryside is GREAT campaign that aims to tell the world that the British landscape is perfect for great experiences of all kinds. We hope that people passing through Waterloo, both regular commuters and visitors from home and overseas, will enjoy the photography of our talented winners and help to spread the word that Britain is a wonderful place to explore and photograph.”
David Biggs, managing director of property at Network Rail said:
“This competition celebrates something very special – the way this country looks from its coasts, cities and countryside, much of which can be viewed or visited by our rail network. Hosting this competition at Waterloo station lets us share these amazing images with the millions of people travelling through and using Britain’s busiest station.”
“This is the first time we’ve hosted an exhibition of this type and it’s another step in making stations a destination for people to meet, eat and shop as well as use the train. We’re proud to support this exhibition and inspire people to travel and see the very best Britain has to offer.”