London Square gets green light for North West London development

Award-winning developer London Square has secured planning permission for a new mixed-use development in Neasden, set to deliver 121 homes, including 25 affordable, and over 2,131 sq.m of flexible commercial space.

Designed by the award-winning Assael Architecture, the new development will be built on the site of the former Veetec Motor Group on Neasden Lane. Each apartment will have a contemporary specification and will include its own outside space. Just a short walk from Neasden Station, which is on the Jubilee line, the development will include private gardens and outstanding landscaping throughout, vastly improving the streetscape on Neasden Lane.

The site, which is a short walk from Gladstone Park and Brent Reservoir, will play its part in the wider regeneration of Neasden town centre, which is an area of significant public and private investment. This includes the planned mixed-use regeneration of Church End, which will provide new housing and other facilities around a market square. The area neighbours Willesden to the south, Dollis Hill to the east and Wembley to the west, which have also experienced substantial regeneration in recent years.

Adam Lawrence, CEO of  London Square, comments:

“This is an exciting project, set to play its part in the revitalisation of Neasden town, transforming it into an attractive place to both live and work. The area is ripe for regeneration and we look forward to providing much-needed homes and office space, whilst creating an improved streetscape.”

Dipa Joshi, director of Assael Architecture, comments: 

“This truly mixed-use scheme including a bespoke commercial building in Neasden will provide a beautiful contemporary environment for the wellbeing of residents and the surrounding communities. Using a carefully selected material palette, our low-rise design adds to the quality brick vernacular in London. The landscaped gardens will create fabulous outdoor spaces for residents and the public realm. This area of west London is rapidly changing and we are delighted to be a part of that transformation.”

Work is due to commence in May 2018.