iCITY unveils new architectural designs for creative hub on the Queen Elizabeth Olympic Park

iCITY has unveiled its new architectural designs for the former Press and Broadcast Centres on the Queen Elizabeth Olympic Park. The designs have been developed by leading London-based architectural practice Hawkins\Brown, and will provide a stunning new home with state-of-the-art infrastructure for the creative and digital industries.

iCITY is comprised of three main buildings, containing over a million square feet of space to design and develop. The three buildings are the 850,000 sq ft former Broadcast Centre; the 300,000 sq ft former Press Centre; and a 750 seat auditorium.

The former Broadcast Centre, a building big enough to house six Boeing 747s, will feature office and studio space, one of Europe’s most efficient data centres managed by Infinity SDC, and new facilities for education providers including Hackney Community College and Loughborough University. The building is already home to BT Sport, broadcasting live from an 80,000 square foot production hub with three studios, 20 edit suites, three main interoperable galleries, four sports galleries and a 160 strong audience holding area.

On the east elevation, a unique gridded structure will be developed, looking out on the Olympic Park. This will provide a platform for individual, small-scale structures housing start-ups and small local businesses.

A new yard will be created between the former Press and Broadcast Centres that will be an adaptable space for diverse activities such as film screenings, community and celebratory events.

Throughout iCITY there will be multiple indoor and outdoor green spaces, including allotments, urban orchards and green roofs with insect hotels, providing facilities and spaces for workers and local residents to enjoy. These will be complemented by a range of retail outlets, focused heavily on local and artisan producers, supporting the creative community that will work and socialise at iCITY.

The designs are being unveiled ahead of a public consultation event on Wednesday 16th October. iCITY will subsequently submit a planning application for transformation works on the buildings.

Commenting, Gavin Poole, CEO of iCITY, said:

“This is a hugely significant moment in the evolution of iCITY. These new and inspirational designs reflect our commitment and vision to develop a hub for the digital and creative industries on the Olympic Park, supporting the development of East London into one of the world’s leading technology centres.

“iCITY’s vision is to be anchored in the creativity, energy and innovation of East London, providing state-of-the art infrastructure for the digital and creative industries. These designs fulfil that ambition, and are an important step towards delivering the economic and employment legacy from London 2012.”

David Bickle, Partner at architects Hawkins\Brown, added:

“Hawkins\Brown is proud to be shaping the future of iCITY and the Queen Elizabeth Olympic Park. These gargantuan buildings present a huge opportunity to create an entirely new neighbourhood. We were given an almost blank canvas to design something that captured and reflected East London’s creativity and soul.

“We have taken inspiration from a vast range of sources, but not least the energy of the Olympics. We started from the point of reimagining the landscape of the former Press and Broadcast Centres to create a new space that complements the vibrancy of the Park, but also stands out as a distinct community of its own.”

Jamie Ritblat, CEO of Delancey, said:

“The pioneering concept for iCITY, which we developed, has been creatively and eloquently embraced by Hawkins\Brown. Their architectural plans for this extraordinary space, which contains over a million square feet, has been a successful collaboration, through which we believe our vision will be realised.

“Championing the creative energy and innovation of iCITY, the enormous scale of the broadcast centre has been celebrated, whilst being set in a human context.

“I hope that the architectural design will inspire and enhance enterprise and provide a start-up platform and extraordinary hub for creative young talent for years to come.”

Stuart Sutton, CEO of Infinity SDC, said:

“iCITY offers us a truly unique opportunity to serve the growing digital and creative sector. Today’s milestone means that iCITY now has a set of designs that reflects its ambition to create a world-leading digital cluster.

“As part of this process, we have completed our design for the Infinity Data Centre that will sit at the heart of this development. Infinity Stratford will offer our clients outstanding service, combined with unrivalled connectivity, power and efficiency. The location is ideal for meeting the needs of the digital and creative organisations already choosing iCITY as their home. The location is also perfect for serving the City and financial services sector.

“We look forward to opening one of the largest and most connected data centres in Europe in 2015.”