Hybrid estate agent eMoov has announced an identity verification service for its clients.
The company will use online verification tool Veridu to look up potential sellers and buyers’ identities on well known social media platforms instantaneously.
The tool will be integrated into the estate agent’s online bookings system asking users to become ‘verified’ viewers by opting to register via a social network account.
eMoov said it incorporated the verification process in order to increase security of both sellers of viewers prior to a property viewing.
eMoov CTO, Ivan Ramirez, commented:
“The nature of the house viewing process and the safety risk associated with it, have been an underlying issue within the UK property market for quite some time. This latest step is all about the reassurance of eMoov being able to verify the identity of a seller or viewer instantly, providing immediate peace of mind that they are who they say they are, or as close to absolute as can be.”