Hipster property agent bringing trendy independents to major developments signs PizzaBuzz for Alphabeta

Hipster boutiques and eateries are sliding further into the City with PizzaBuzz the latest outlet to be signed up by a major office developer.

There’s a growing appetite for independent shops and cafes. This is driven in part by people’s obsessions with London’s creative scene and a growing apathy for indentikit high streets and mainstream brands.

Office and housing investors are increasingly seeing the value of having more exciting and unique brands which add more character than predictable coffee shops or supermarkets.

CF Commercial, an east London-based property agent, helped to bring PizzaBuzz to the Alphabeta building. They were hired by Resolution, who developed the scheme, to help attract independent operators. With a growing workforce of technology and media firms, they believed such outlets would accurately reflect the individuality of the development.

CF Commercial have already moved independents Barrys Bootcamp and The Modern Pantry in to the east London spot. With this latest signing the creative-led agency continues to bring the alternative identity of east London in to the City.

CF Commercial are also working on major projects with DeLancey, Essential Living and Berkeley Homes and other high-profile developers.

PizzaBuzz is stepping in to this prime east London retail location in the hopes of challenging traditional notions of low quality fast food. At just under 4000 sq ft, the PizzaBuzz restaurant will contain a self service area where customers can create their own ‘bespoke’ pizza ready to eat in 2 minutes.

The 240,000-sq-ft Alphabeta building is a substantial restoration and reformatting of the former Triton Court, between Worship Street, Shoreditch and Finsbury Square in the City. It features 20,000 sq ft of ground floor retail and leisure space, beneath 220,000 sq ft of offices.

CF Commercial advised on the deal. The company has been working creatively with retailers in the east London property market that contribute to the evolving independent-led, alternative high st model, unique to this particular part of London.

Craig Fisher, director of CF Commercial said:

“Between the established City of London and up and coming Shoreditch, the Alphabeta building bridges the gap between fast food and the expectations of the business district.”

Resolution’s UK portfolio also includes Ampersand in Soho, Dept.W in Whitechapel and potential future development at Great Northern in Manchester.